Monday, 19 November 2012

Conventions for a music magazine/Analysis of front cover




Detailed analysis of front cover


The front cover is showcasing American singer-songwriter Lana Del Rey, who since 2011, has been an upcoming star. The anchorage text says 'Everybody's Mad For Lana Del Rey... So What's So Bloody Good?' ('Bloody' also links to the use of make-up on her face) which signifies how Q has the answer to this as they are about authority and opinion and stand for music that matters and showcases stars who have made it, meaning Lana Del Rey is an artist who has and will be big on the music scene. Especially due to the dominance Q has in the music industry, they have a brand influence score of 73% which will most likely mean that now Lana Del Rey has been featured on the front cover of Q, even more people will have heard of her, highlight their influence and critical overview of music.

Thursday, 15 November 2012

Magazine Coventions of Rock/Pop magazines


I have created a moodboard of the typical conventions which would be showcased in Rock/Pop/Indie magazines (such as Q). I have used pictures of artists who fall under this music genre such as Lana Del Rey, Florence and the Machine and Muse. I have also shown what sort of articles/features would be inside the magazine like interviews, reviews and exclusive gig as these are typical in the rock/pop type music magazines.

Further magazine research

I have researched further information on particular music magazines and their publishers.

Q

  Q is a very popular music magazine which is published monthly and is the UK's number one actively-purchased magazine. It celebrates everything that is 'rock and roll' and features music that is mainly rock (and pop). Since its release in 1986, it has created an international reputation from its quality among fans, musicians and the music industry. It has been celebrated for its exclusives (e.g. Glastonbury), album reviews, production value, and sense of humour. 
It features artists from U2 to Adele, so it can appeal to a wide audience. It showcases upcoming musicians and identifies what is coming next. Q's influence (it has an influence score of 73%) can make a band's career if given a positive review.
 Q's message has been spread in many types of media such as its official website, interactive iPad edition, Q radio, live events and what is considered a popular occasion in the music industry - the worldwide famous Q awards.

It it published by Bauer Media Group and its current editor is Andrew Harrison.


These statistics show that the average Q reader is male and that the predominant age range is 15-24. If I were to create a similar music magazine to Q, I would make sure that the magazine is suitable and appealing for both genders so that the gender ratio would be balanced. As this may be a reason why magazines are decling in sales as they don't appeal as much to females as they do to males (although some girls may already like the current design of the magazine, so I would only make small changes to ensure the balance between genders).

NME
NME (The National Music Express) is a weekly magazine which is respected widely across the world. It showcases music of the rock/indie/alternative genre. It is a very unique multi-platform media proposition, it reaches 1.1 million music fans each week through its website (NME.com), NME video, NME radio, and its live events and its famous awards. Every week it gives its readers the most authoritative coverage of the very best in new music, including award-winning features, the latest releases, live reviews, the definitive guide to the best new bands in its Radar section, as well as a regular look back through the magazine's 60 year heritage.

 NME's logo has been used since 1978, it is quite iconic as it is an easily recognisable logo.

It is published by IPC media and its current editor is Mike Willaims.



These statistics show that, like Q, NME is mainly read by a male audience of the age range 15-34 with a median age of 24. So again, if I were to make a magazine similar to NME I would again ensure there is a balanced gender ratio to ensure it is appealing to both genders.

Top of the Pops

I have researched further into another pop magazine, as no media packs/information on We Love Pop was available

 Top of the Pops is a magazine which is published monthly by BBC Magazines. It is a supplementary for the TV show Tops of the Pops, despite the shows cancellation the magazine is still in publication. Top of the Pops was originally marketed as the missing link between Smash Hits (another pop magazine) and NME. It is aimed at teenagers and young people who have an interest in pop music and features well-known pop artists. Its main and most popular features include chart information, star gossip, fashion and beauty advice, quizzes, song lyrics and posters.

Its current editor is Peter Hart.





These statistics show that Tops of Pops has a huge amount of female readers of the age range 11-15. This may be due to what type of articles Top of the Pops feature and who is featured in them (e.g. One Direction who has a predominately female fanbase) would appeal more to teenage girls. So if I were to make a pop magazine such as Top of the Pops I would have to consider what sort of articles I would feature and who would be on the cover of the magazine. Also I would have to aim it as young teenage audience.



Wednesday, 14 November 2012

My chosen genre for the music magazine

I have chosen to create a magazine with the music genre of Rock/Indie-pop. I have chosen this genre as it not only is the type of music that I enjoy, but because when I went to buy music magazines to research the main genre I saw were the magazines that contained Rock/Indie-pop content. They were not many pop magazines to purchase which I think highlights the popularity of magazines such as Q and NME. Even though these types of magazines are decling in sales, they are still in business in the music magazine industry unlike pop magazine Smash Hits which stopped being published in 2006.

Monday, 12 November 2012

Music Magazine Research



I have researched three different magazines, these magazines are: NME, We Love Pop and Q. NME and Q are of a similar genre as they usually showcase articles which are related to mainly rock (and also some pop) rather than We Love Pop which is dedicated solely to Pop music. I thought that if I bought two magazines that are alike in genre, it would be able to contrast and compare against a magazine of an entirely different genre. 

The cover image of NME has several images of famous musicians who relate to their main cover story of 'The Ultimate Band'. The text and images are randomly placed across the front page which gives connotations of a scrapbook or corkboard. Usually NME front covers do not have this sort of style, this may be as it is a special edition of 'The Ultimate Band', so if I were to create a music magazine which has a special edition - I could follow a similar format.
We Love Pop's cover image is of popular pop artist known as Tulisa, this would appeal to their target audience of young teenage girls as Tulisa's music may suit to their taste or as she is current and is featured as a judge on the popular show 'X Factor'. It is a medium close-up shot, as her face and shoulders are shown. Her body language suggests she is quite laid back and relaxed and I think this contrasts with what the cover story states (as the cover story says 'X Factor fights' signifying she may be possibly arguementitive and not relaxed).
On Q's front cover Brandon Flowers, a singer from the band The Killers, is used. This is appealing for the readers of Q magazine as Brandon Flowers/The Killers falls under the music category of Indie/Rock/Pop which is what kind of music Q showcases. They are also a well-known band so this may encourage someone to buy the magazine. Brandon Flower's body language suggests he may possibly be 'more rock and roll than anyone you'll meet' as his head is tilted to the side and is holding his jacket in a 'rock and roll' fashion. Also his facial expression is quite serious which also matches with the cover story line as if he were smiling instead this would suggest otherwise. The image is a mid-shot, unlike We Love Pop which mostly uses medium close-ups. This is something I will have to consider when creating my own music magazine.

The adverts used in NME and Q differentiate a lot from the adverts featured in We Love Pop, this is due to the target audience of each magazine. In We Love Pop, games for young children, dolls, craft kits and adverts for pop concerts are shown as young teenage girls are more likely to buy these types of products. Whereas in NME and Q, perfumes and colognes, alcohol, software, technology and gigs are advertised which will appeal to the 16+ age range in both genders.

The colour scheme used in We Love Pop is florecent, bright and gives connotations of a lively, bubbly atmosphere of the magazine. Its colour palette mainly consists of pinks, blues and yellows. As pink is associated as a colour popular with girls (We Love Pop's target audience), this is why it has been used. Rock/Pop/Indie type magazines like NME and Q use reds/blacks/whites and yellows and usually do not use bright florecent colours like a pop magazine would. When I choose what music genre my music magazine will have, this will help me when considering colour schemes.

In all three of the magazines, the main body of text in every article is usually a simple san-serif black font (which makes it easier to read). Although for the titles of the aritcles in the magazines, they are used differently. In We Love Pop a font similar to 'Boarder' is used in a variety of colours throughout the magazine, whereas in NME and Q basic bold capitilized fonts are used for the article titles.

Sunday, 11 November 2012

Research on the music industry

Music magazines are decling in sales. In the second half of 2011, music magazines such as Q, NME and Uncut suffered double-digit year-on-year sale declines. Magazine sales are continuing to decrease although Mojo holds up well with less than a 3% fall in sales unlike other popular music magazines such as Q. Even though NME magazine sales are decling, with estimated traffic of around 5m users a month, it is one of the most popular magazine sites in the UK.

When I am going to create my own music magazine I will take this information and statistics into consideration as I will be wanting to create magazine which would be popular enough to sell in the magazine industry. Judging from this article, music magazine covers don't attract enough attention like they used to, I will try and make my front cover as appealing to my target audience as possible.

My Questionnaire




Monday, 5 November 2012

Link to School Magazine blog

This is the link to my school magazine blog. Creating my school magazine has helped me in preparation for my music magazine as the mistakes I made on the preliminary task will help me make improvements and an idea of how to research thoroughly and correctly.

I have many ideas which I could use for my music magazine, I will begin to start research on particular music magazines to help me support my ideas and progress throughout this task.